A great post at HD Blog about DVD sales drop is worth checking out.
I think this bit summarizes it though:
A couple of things Hollywood should take note of when creating a DVD.? Take a look at the LOTR (Lord of the Rings) trilogy.? Up front they told consumers there would be two versions.? One theatrical and one extended.? They were also told the extended would be much better (DTS soundtrack, new scenes, 2 disks of extras).? This drove sales for each version because of the honesty to the consumer before the first DVD came out.? The second example I would want Hollywood to look at would be The Incredibles.? Day one they distribute a great DVD with many extras and a person knows that there is no super edition coming in just 6 months.
I would also add that if Hollywood would also get smart and stop treating their customers like criminals that would also help.? I certainly mean the intrusive DRM that is on the movies that doesn’t allow even the most obvious of Fair Use applications but I also mean the piracy commercials at the beginning of each and every movie which implies we are all evil and should be shot.? Is it a wonder customers won’t by products from people who keep questioning their integrity?