Reviewers, in general, are there to get as big of an audience as they can. Since I love movies, reviews, spoilers and the like, I have had a great deal of opportunity to listen, read, view many reviewers. In that time, my observations lead me to believe that most of them try to achieve audience size by making extreme statements.
One style of reviewer is a “Film” reviewer. This kind of reviewer believes that all movies should present art. These reviewers often favor foreign movies and they almost always refer to movies as “Film” (and yes they use a capital F). Movies that ultimately are popular are rarely reviewed favorably by this style of reviewer.
Another style of reviewer has broad coverage in movies. They let their emotions drive them and so aren’t always locked into foreign movies. If a movie moves them, they give it a more favorable review. Some of this category loves depressing movies. These depressing movies definitely move a person but if you want to kill yourself after watching a movie, is that really entertainment.
There are many other styles of reviewers. I find the rarest one can fit into the categories above but they will often insert statements about different viewers and how they may or may not enjoy the movies. If the movie is an action film, they may review it negatively but will include statements about action film fans liking the movie. Some of these statements are not always accurate but at least the approach is the least biased.
I was motivated by the reviews of Quantum of Solace that I’ve read, heard, viewed. I haven’t seen the movie myself (yet!). I heard a few reviewers that negatively commented on the film and gave no other details. I heard that thought it was awful but loved the next 2 foreign movies. I only heard one that came at it from a Bond movie fan point of view. In this view, it came out as not one of the best Bond movies but still entertaining and perhaps a necessary transition movie till this next iteration of Bond goes to the next level.
This empathetic perspective would help me as a movie fan to try different movies.